We are delighted that Betterment’s story is reaching an ever-growing number of investors. Our friends over at NerdWallet.com, a personal finance and credit card comparison website, posted a recent article from CEO Jon Stein on the origins of Betterment.
Here’s an excerpt from Jon’s story:
I started Betterment to make investing more simple: Our mission is to take the emotional haphazardness out of investing so that you get the best possible result. We do that by being an online platform and using the smartest software to help make investing decisions, like the right asset allocation. Our portfolio is made up of index funds — proven to have better long-term returns than active management.
Jon is also a regular contributor to the Wall Street Journal‘s Accelerator blog, a weekly column by entrepreneurs about startups. In his most recent post, Jon talked about the early days of Betterment and how he decided to bring in more co-founders. You can read his latest column here.
Want to learn more? Read more about Betterment’s investment principles. You can also learn more about how we use your investments to keep your tax bill low and automate rebalancing.
Our Team of Experts
Our executive investing committee includes experts from a range of backgrounds. We make strategic decisions based on a systematic, evidence-based approach.
ETF Selection for Portfolio Construction: A Methodology
Betterment seeks to maximize investor take-home returns, which drives our investment selection criteria and process.
Jon Stein on “How I Built This:” Reflecting on Our Story
Jon Stein joins NPR’s Guy Raz for an episode of “How I Built This” to look back at how Betterment started, what mistakes were made, and how they turned into learnings for the robo-advisor we are today.
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