We are delighted that Betterment’s story is reaching an ever-growing number of investors. Our friends over at NerdWallet.com, a personal finance and credit card comparison website, posted a recent article from CEO Jon Stein on the origins of Betterment.
Here’s an excerpt from Jon’s story:
I started Betterment to make investing more simple: Our mission is to take the emotional haphazardness out of investing so that you get the best possible result. We do that by being an online platform and using the smartest software to help make investing decisions, like the right asset allocation. Our portfolio is made up of index funds — proven to have better long-term returns than active management.
Jon is also a regular contributor to the Wall Street Journal‘s Accelerator blog, a weekly column by entrepreneurs about startups. In his most recent post, Jon talked about the early days of Betterment and how he decided to bring in more co-founders. You can read his latest column here.
Want to learn more? Read more about Betterment’s investment principles. You can also learn more about how we use your investments to keep your tax bill low and automate rebalancing.
Get All the Returns You Deserve
We set out to make investing more efficient—and we have. With our platform, your investor returns can get a boost of 2.66%.
Remembering Jack: Why There Is No Betterment without Bogle
Without Jack Bogle, Betterment probably wouldn’t have ever been. He leaves a legacy of customer-centricity to live up to.
Cash Analysis Methodology
Betterment's cash analysis aims to provide smart feedback when we think you have extra cash that could be earning you more value if it were in a higher yield account.
Explore your first goal
This is a great place to start—an emergency fund for life's unplanned hiccups. A safety net is a conservative portfolio.
Whether it's a long way off or just around the corner, we'll help you save for the retirement you deserve.
If you want to invest and build wealth over time, then this is the goal for you. This is an excellent goal type for unknown future needs or money you plan to pass to future generations.
How would you like to get started?
Your first step toward a smarter investing future starts here.
Create a Betterment account
Go ahead and join the smart, modern way to invest.
See what we can do for you
Tell us a bit about yourself, and we'll show you the benefits of investing with us.
Get a free investing checkup
Help us get a sense of your investing approach and see how you could improve.
Transfer a 401(k) or an IRA
Move an existing retirement account into a Betterment IRA.
Download the mobile app
Enjoy the Betterment experience anywhere on the go.