We are delighted that Betterment’s story is reaching an ever-growing number of investors. Our friends over at NerdWallet.com, a personal finance and credit card comparison website, posted a recent article from CEO Jon Stein on the origins of Betterment.
Here’s an excerpt from Jon’s story:
I started Betterment to make investing more simple: Our mission is to take the emotional haphazardness out of investing so that you get the best possible result. We do that by being an online platform and using the smartest software to help make investing decisions, like the right asset allocation. Our portfolio is made up of index funds — proven to have better long-term returns than active management.
Jon is also a regular contributor to the Wall Street Journal‘s Accelerator blog, a weekly column by entrepreneurs about startups. In his most recent post, Jon talked about the early days of Betterment and how he decided to bring in more co-founders. You can read his latest column here.
Want to learn more? Read more about Betterment’s investment principles. You can also learn more about how we use your investments to keep your tax bill low and automate rebalancing.
Empowering our Community: Introducing the SHARE Series
Betterment’s new series is a platform designed to bring women in the tech community together to lead, learn, and grow.
Redesigning How You Manage Your Finances at Betterment
Our new design represents a synthesis of a large body of customer feedback. We hope it meets your expectations.
Betterment’s Model for Financial Advice: An Overview
Achieving your financial goals is only possible if you plan effectively. Saving enough, choosing the right accounts, deciding when you can buy a house or when to retire—all of these are essential decisions even before you build an optimal portfolio.
Explore your first goal
This is a great place to start—an emergency fund for life's unplanned hiccups. A safety net is a conservative portfolio.
Whether it's a long way off or just around the corner, we'll help you save for the retirement you deserve.
If you want to invest and build wealth over time, then this is the goal for you. This is an excellent goal type for unknown future needs or money you plan to pass to future generations.