We received 3059 responses to the question:
What is your most important goal to save for?
-A comfortable retirement
-A new home
-An emergency (rainy day fund)
-A perfect wedding
-A college fund for my child
-A major purchase not listed here
Here is a quick look at the results:
Out of 6 possible options, the only goal that received less than 10% of responses was saving for the perfect wedding.
This tells us that, while traditionally the investment industry has been heavily geared towards helping people save for retirement, people clearly have many goals along the way before reaching retirement.
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Betterment is the largest independent online financial advisor with more than $10 billion in assets under management. The service is designed to help increase customers’ long-term returns and lower taxes for retirement planning, building wealth, and other financial goals. Betterment takes advanced investment strategies and uses technology to deliver them to more than 270,000 customers across its three business lines: direct-to-consumer, Betterment for Advisors, and Betterment for Business. Learn more.