What Are the Most Important Financial Goals to Save For?
We took a consumer poll to better understand what financial goals people believe are important. The results spark some questions.
Recently, Betterment’s researchers offered a random sampling poll of consumers to better understand what financial goals people believe are important. We received 3,059 responses to the following question:
- A comfortable retirement
- A new home
- An emergency (rainy day fund)
- A perfect wedding
- A college fund for my child
- A major purchase not listed here
Take a quick look at the results.
Out of 6 possible options, the only goal that received less than 10% of responses was saving for the perfect wedding.
The survey has a clear message: it tells us that, while traditionally the investment industry has been heavily geared towards helping people save for retirement, people clearly have many goals along the way before reaching retirement.
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Explore your first goal
Our high-yield account built to help you earn more on every dollar you save.
This is a great place to start—an emergency fund for life's unplanned hiccups. A safety net is a conservative portfolio.
Whether it's a long way off or just around the corner, we'll help you save for the retirement you deserve.
If you want to invest and build wealth over time, then this is the goal for you. This is an excellent goal type for unknown future needs or money you plan to pass to future generations.