What Are the Most Important Financial Goals to Save For?
We took a consumer poll to better understand what financial goals people believe are important. The results spark some questions.
Recently, Betterment’s researchers offered a random sampling poll of consumers to better understand what financial goals people believe are important. We received 3,059 responses to the following question:
- A comfortable retirement
- A new home
- An emergency (rainy day fund)
- A perfect wedding
- A college fund for my child
- A major purchase not listed here
Take a quick look at the results.
Out of 6 possible options, the only goal that received less than 10% of responses was saving for the perfect wedding.
The survey has a clear message: it tells us that, while traditionally the investment industry has been heavily geared towards helping people save for retirement, people clearly have many goals along the way before reaching retirement.
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Explore your first goal
This is a great place to start—an emergency fund for life's unplanned hiccups. A safety net is a conservative portfolio.
Whether it's a long way off or just around the corner, we'll help you save for the retirement you deserve.
If you want to invest and build wealth over time, then this is the goal for you. This is an excellent goal type for unknown future needs or money you plan to pass to future generations.
How would you like to get started?
Your first step toward a smarter investing future starts here.
Create a Betterment account
Go ahead and join the smart, modern way to invest.
See what we can do for you
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Get a free investing checkup
Help us get a sense of your investing approach and see how you could improve.
Transfer a 401(k) or an IRA
Move an existing retirement account into a Betterment IRA.
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