We received 3059 responses to the question:

What is your most important goal to save for?

-A comfortable retirement
-A new home
-An emergency (rainy day fund)
-A perfect wedding
-A college fund for my child
-A major purchase not listed here

Here is a quick look at the results:

Out of 6 possible options, the only goal that received less than 10% of responses was saving for the perfect wedding.

This tells us that, while traditionally the investment industry has been heavily geared towards helping people save for retirement, people clearly have many goals along the way before reaching retirement.