Free for 90 days: Sign up now and get 90 days managed free after your first deposit. See offer details

<title>Dismiss</title>
Betterment's Story

Betterment Now Serves More Than 100,000 Customers

Since January 2015, Betterment has more than doubled the size of assets under management and now manages $2.5 billion for more than 100,000 customers.

Articles by Betterment Editors

By the Editorial Staff
Betterment Resource Center  |  Published: July 29, 2015

Betterment manages more than $2.5 billion in investments for customers.

There are more than 100,000 people who use Betterment for investing.

Betterment was launched in 2010 and is the first automated investing service.

Betterment is growing fast. We now have more than 100,000 customers using our automated, personalized investing service—and we have you to thank.

As Betterment Founder and CEO Jon Stein recently wrote, “Our accelerating growth is happening even though we don’t have the name recognition or networks of some of the old guard. We’re building trust through transparency, reliability, and alignment with our customers. That is, by caring about what matters—you.”

Thank you for being part of the Betterment community with more than 100,000 customers.

Betterment-IG.2

We’ve updated our pricing structure since this article was published. Learn more at betterment.com/pricing.

Recommended Content

View All Resources
How to Use 2018’s Market Volatility to Your Advantage

How to Use 2018’s Market Volatility to Your Advantage

The latter half of 2018 was a period of increased volatility. We view this as an opportunity for every investor.

CEO Jon Stein: How You Shape Betterment’s Vision for 2019

CEO Jon Stein: How You Shape Betterment’s Vision for 2019

How you use Betterment and what you tell us shapes our future. Betterment CEO Jon Stein describes what he’s hearing from customers and how those ideas are changing what we’re building in 2019.

Jon Stein on “How I Built This:” Reflecting on Our Story

Jon Stein on “How I Built This:” Reflecting on Our Story

Jon Stein joins NPR’s Guy Raz for an episode of “How I Built This” to look back at how Betterment started, what mistakes were made, and how they turned into learnings for the robo-advisor we are today.

Explore your first goal

Safety Net

This is a great place to start—an emergency fund for life's unplanned hiccups. A safety net is a conservative portfolio.

Retirement

Whether it's a long way off or just around the corner, we'll help you save for the retirement you deserve.

General Investing

If you want to invest and build wealth over time, then this is the goal for you. This is an excellent goal type for unknown future needs or money you plan to pass to future generations.

Smart Saver

You could earn 20X more than a typical savings account with our low-risk investing account for your extra cash.

How would you like to get started?

Your first step toward a smarter investing future starts here.

Create a Betterment account

Go ahead and join the smart, modern way to invest.

See what we can do for you

Tell us a bit about yourself, and we'll show you the benefits of investing with us.

Get a free investing checkup

Help us get a sense of your investing approach and see how you could improve.

Transfer a 401(k) or an IRA

Move an existing retirement account into a Betterment IRA.

Download the mobile app

Enjoy the Betterment experience anywhere on the go.

<title>Close</title>

Search our site

For more information and disclosures about the Betterment Resource Center, click here. | See our contributors.