Betterment's Story

Betterment Now Serves More Than 100,000 Customers

Since January 2015, Betterment has more than doubled the size of assets under management and now manages $2.5 billion for more than 100,000 customers.

By the Editorial Staff
Betterment Resource Center | Published: July 29, 2015

Betterment manages more than $2.5 billion in investments for customers.

There are more than 100,000 people who use Betterment for investing.

Betterment was launched in 2010 and is the first automated investing service.

Betterment is growing fast. We now have more than 100,000 customers using our automated, personalized investing service—and we have you to thank.

As Betterment Founder and CEO Jon Stein recently wrote, “Our accelerating growth is happening even though we don’t have the name recognition or networks of some of the old guard. We’re building trust through transparency, reliability, and alignment with our customers. That is, by caring about what matters—you.”

Thank you for being part of the Betterment community with more than 100,000 customers.

We’ve updated our pricing structure since this article was published. Learn more at betterment.com/pricing.

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