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Betterment's Story

Betterment Continues to Disrupt

CNBC names Betterment to its annual Disruptor 50 list

Articles by Katherine Buck

By Katherine Buck
  |  Published: June 17, 2014

Betterment is recognized by CNBC for disrupting the financial service industry

Today, we are proud to announce that Betterment has been named to the Disruptor 50.


The annual list features private companies in 27 industries — from financial services to health insurance — who are revolutionizing business landscapes through innovation. CNBC recognizes us for attempting to disrupt a multitrillion-dollar retail investment market. CEO Jon Stein founded Betterment on the belief that cloud-based software could help guide investors to better results than expensive, traditional financial advisors.

Like fellow disruptor (and New York-based company) Warby Parker, Betterment is vertically integrated, which allows us to provide an efficient, seamless and end-to-end investing experience for our customers.

We’re honored to be included on this list with Warby, and all of the other companies that are dedicated to continually improving products and distribution for customers.

See the full list here.

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