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9 Ways We Advanced Betterment’s Advice in 2017

Here are a few members of the Betterment team to talk about why they're excited about the products you've been part of this year.

Articles by Jon

By Jon Stein
CEO & Founder, Betterment  |  Published: December 28, 2017

2017 was an exciting year for Betterment, and we’ve got our customers to thank.

Because you wanted investing options that reflect your life and values, we launched new portfolio strategies. You wanted easier access to our financial experts. So we put them in the palm of your hand with mobile messaging. You wanted to make your donations go further (and reduce your taxes). So we built our charitable giving feature to help you help others more.

We’re always working to deliver more value to you—and more than ever in 2018. Here are a few members of the Betterment team to talk about why they’re excited about the products you’ve been part of this year.


GOAL-BASED INVESTING

Setting yourself up for success.

“Most people understand the importance of saving for the future, but it can be tough to follow through without a specific plan in place. Setting goals and actively working toward them over time make it far more likely that you’ll achieve what you set out to do.”

Chrissy Celaya
Certified Financial Planner™

AUTOMATIC REBALANCING

Investing better with smart rebalancing.

“Some advisors rebalance portfolios when it’s easiest for them, often once a year. We built our rebalancing to be smarter and more personalized—it only kicks in when needed, which can help you get better after-tax returns.”

Alex Benke
VP of Advice and Investing

ANNUAL RETURNS

Lesson #371 of why market timing is hard.

“Stock markets in January 2017 faced many headwinds: sky-high valuations, impending interest rate hikes, and cryptocurrency mania. The total return in global stock markets (ACWI) on Dec. 20, 2017, was 23.5%. Lesson #371 in “it’s very hard to time the market.'”

Daniel Egan
Director of Behavioral Finance and Investing

TAX COORDINATION

Optimizing your portfolio with asset location.

Asset location can be an incredibly time-consuming strategy to implement for the average DIY investor. We’ve taken that strategy and done what we try to do best: built an optimized, automated version that can boost customers’ portfolio value by an estimated 15% over 30 years.”

Caleb Rotach
Product Manager

FINANCIAL ADVISORS

Hundreds of messages sent to our licensed financial experts.

“Financial questions can come up at any time, not just when it’s convenient to call an expert. That’s why mobile messaging was such an exciting product for us. Customers can ask us anything, right from their mobile apps, and our team will answer within a business day.”

Alix FitzGerald
Group Product Manager

CHARITABLE GIVING

More than $700,000 donated through Betterment, and the charities kept every dime.

This became a passion project for our team—a true win-win for customers and charities. And it was incredible working with the charities and meeting people who are directly impacted by our customers’ donations.”

Amar Parikh
Product Manager

PERSONALIZED PORTFOLIO STRATEGIES

We launched three new portfolio strategies this year.

“We believe that truly optimal wealth management is always personal. We want our customers to feel that their investments are personalized based on their goals, time horizon, views, and circumstance. Launching three new portfolio strategies was a big part of making that a reality.”

Lisa Huang
Director of Quantitative Investing

Again, we’re always working to deliver more value to you—and more than ever in the new year—2018. Contact us to send us your thoughts on what we did in 2017, and let us know about your resolutions for the coming year.

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