Earn Rewards: Sign up now and earn a special reward after your first deposit. See offer details

<title>Dismiss</title>

Jon Stein: Why I Created Betterment

If there really is no better portfolio than the market portfolio, why are there so many trading sites and so much emphasis on beating the market? Why doesn't anyone help consumers invest the way they should?

Articles by Jon

By Jon Stein
CEO & Founder, Betterment  |  Published: October 12, 2011

Jon Stein, CEO and founder of Betterment

Even with this knowledge, as a novice investor, I thought that I could do better. My first stock pick? Enron. Fail.

This taught me an important lesson—I’m no smarter than the millions of other people watching the market, and I don’t have better information. The cardinal lesson of modern portfolio theory—that there’s no better portfolio to own than the market portfolio—is a lesson to live by.

If there really is no better portfolio than the market portfolio, why are there so many trading sites and so much emphasis on beating the market? Why doesn’t anyone help consumers invest the way they should?

All of these alternative sites exist because humans are predictably irrational. We tend to think we’re better than average, on average. We intuitively think we can outperform. The whole brokerage and investment industry has grown to serve these irrational behaviors—and as a result, they don’t serve the individual consumers’ best interests.

I started Betterment to re-invent the investing industry—so that it would work as we want it to. What we really want, when we consider things rationally, is the best return (factoring costs) for the least risk. So what we really need is a convenient way to invest in the market portfolio.

Betterment provides this.

I remain committed to making the best investment product for consumers. If you have ideas or feedback for Betterment, I’d love to hear them.

Leave a comment below, on our Facebook page, or Tweet us.

– Jon Stein

Recommended Content

View All Resources

Betterment’s Founder Is Looking Forward

We’ve made a lot of headway towards our mission to help you make the most of your money over the last decade. I can’t wait for you to see what’s coming next.

How to Use 2018’s Market Volatility to Your Advantage

The latter half of 2018 was a period of increased volatility. We view this as an opportunity for every investor.

Betterment Everyday™ Checking FAQ

We are releasing access to Betterment Everyday™ Checking over time, rather than all at once. If you are on the waitlist, we will notify you via email when your spot opens up.

Explore your first goal

Cash Reserve

Our high-yield account built to help you earn more on every dollar you save.

Safety Net

This is a great place to start—an emergency fund for life's unplanned hiccups. A safety net is a conservative portfolio.

Retirement

Whether it's a long way off or just around the corner, we'll help you save for the retirement you deserve.

General Investing

If you want to invest and build wealth over time, then this is the goal for you. This is an excellent goal type for unknown future needs or money you plan to pass to future generations.

See details and disclosure for Betterment's articles and FAQs.