A Better Game
We agree with Eliot Spitzer that the odds are stacked against small retail investors. That's why we created Betterment, to help everyone get the best investment results without the shenanigans.
Spitzer identifies a pattern of brokers and traders taking advantage of retail investors, then says, “And underlying this pattern is a simple theme: conflicts of interest that violated the duty the market players had to their supposed clients.” We see this, too.
That’s why we made our fees simple and clear. That’s why we’re aligned with our customers – we charge based on how much money you invest with us (so we make more money when you make more money), not based on how much you trade or what kind of products we recommend for you. And that’s why we recommend only the most broadly accepted, straightforward investment advice.
What’s Inside the Betterment Portfolio Strategy?
Explore the asset classes in Betterment's recommended set of portfolios. Then, take a look at the exchange-traded funds (ETFs) underlying each part of the portfolio strategy.
Affected by the Shutdown? We’re Here to Help.
As government employees continue to persevere through uncertainty, Betterment hopes to provide financial clarity for customers.
Displaying Performance to Shape Better Investor Behavior
Understanding your accounts’ performance can feel complicated. We’re advancing how we display performance to help answer your questions and make stronger investment decisions.
Explore your first goal
This is a great place to start—an emergency fund for life's unplanned hiccups. A safety net is a conservative portfolio.
Whether it's a long way off or just around the corner, we'll help you save for the retirement you deserve.
If you want to invest and build wealth over time, then this is the goal for you. This is an excellent goal type for unknown future needs or money you plan to pass to future generations.
How would you like to get started?
Your first step toward a smarter investing future starts here.
Create a Betterment account
Go ahead and join the smart, modern way to invest.
See what we can do for you
Tell us a bit about yourself, and we'll show you the benefits of investing with us.
Get a free investing checkup
Help us get a sense of your investing approach and see how you could improve.
Transfer a 401(k) or an IRA
Move an existing retirement account into a Betterment IRA.
Download the mobile app
Enjoy the Betterment experience anywhere on the go.