A Better Game
We agree with Eliot Spitzer that the odds are stacked against small retail investors. That's why we created Betterment, to help everyone get the best investment results without the shenanigans.
Spitzer identifies a pattern of brokers and traders taking advantage of retail investors, then says, “And underlying this pattern is a simple theme: conflicts of interest that violated the duty the market players had to their supposed clients.” We see this, too.
That’s why we made our fees simple and clear. That’s why we’re aligned with our customers – we charge based on how much money you invest with us (so we make more money when you make more money), not based on how much you trade or what kind of products we recommend for you. And that’s why we recommend only the most broadly accepted, straightforward investment advice.
Reducing Your Biggest Retirement Expense: Where You Live
You’ll probably want to retire somewhere different than where you live right now. Let’s make that part of your retirement plan.
Investing’s Pain Gap: What You Put Up With To Earn Returns
Markets are frustrating—especially when you look at a year’s worth of returns. Year to year, you can easily experience what we call the pain gap. The key is to not let the pain gap create a behavior gap between your account and market performance.
Introducing Betterment Everyday™: Our New Cash Management Suite
Betterment redefined investing with automated guidance built for you. Now, we’re reshaping another part of your financial life: your cash management. Meet Betterment Everyday™.
Explore your first goal
Our high-yield account built to help you earn more on every dollar you save.
This is a great place to start—an emergency fund for life's unplanned hiccups. A safety net is a conservative portfolio.
Whether it's a long way off or just around the corner, we'll help you save for the retirement you deserve.
If you want to invest and build wealth over time, then this is the goal for you. This is an excellent goal type for unknown future needs or money you plan to pass to future generations.