A Better Game
We agree with Eliot Spitzer that the odds are stacked against small retail investors. That's why we created Betterment, to help everyone get the best investment results without the shenanigans.
Spitzer identifies a pattern of brokers and traders taking advantage of retail investors, then says, “And underlying this pattern is a simple theme: conflicts of interest that violated the duty the market players had to their supposed clients.” We see this, too.
That’s why we made our fees simple and clear. That’s why we’re aligned with our customers – we charge based on how much money you invest with us (so we make more money when you make more money), not based on how much you trade or what kind of products we recommend for you. And that’s why we recommend only the most broadly accepted, straightforward investment advice.
How would you like to get started?
Manage spending with Checking
Checking with a Visa® debit card for your daily spending.
Save cash and earn interest
Grow your cash savings for general use for upcoming expenses.
Invest for a long-term goal
Build wealth or plan for your next big purchase.
Invest for retirement
Set up traditional, Roth, or SEP IRAs to save for the golden years.