A Better Game
We agree with Eliot Spitzer that the odds are stacked against small retail investors. That's why we created Betterment, to help everyone get the best investment results without the shenanigans.
By Jon Stein
CEO & Founder, Betterment |
Published: August 18, 2009
Spitzer identifies a pattern of brokers and traders taking advantage of retail investors, then says, “And underlying this pattern is a simple theme: conflicts of interest that violated the duty the market players had to their supposed clients.” We see this, too.
That’s why we made our fees simple and clear. That’s why we’re aligned with our customers – we charge based on how much money you invest with us (so we make more money when you make more money), not based on how much you trade or what kind of products we recommend for you. And that’s why we recommend only the most broadly accepted, straightforward investment advice.
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This is a great place to start—an emergency fund for life's unplanned hiccups. A safety net is a conservative portfolio.
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If you want to invest and build wealth over time, then this is the goal for you. This is an excellent goal type for unknown future needs or money you plan to pass to future generations.
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