Free for 90 days: Sign up now and get 90 days managed free after your first deposit. See offer details

Betterment's Story

5 Years of Smarter Investing: The Betterment Index

Since 2010, Betterment has been working to make investing more efficient and delightful. Here’s that story—by the numbers

Articles by Betterment Editors

By the Editorial Staff
Betterment Resource Center  |  Published: May 27, 2015

techcrunch disrupt

Date Betterment launched: May 24, 2010

Year Betterment created its first mobile app: 2012

Number of customers using Betterment on May 26, 2015: 90,183

Average length of time it takes to open a checking account at a large bank: 1 to 2 business days

Length of time it takes to open and fund a Betterment account: 5 minutes

Average amount of time a person spends on an iPhone each day: 160 minutes

State with the most Betterment customers: California

Percentage of customers older than 40: 25%

coding at betterment

Smallest  fractional share Betterment trades for every customer: 1/1,000,000

Average stock allocation across all portfolios held at Betterment: 70%

Cumulative return on a bought-and-held 70% stock portfolio from May 2010 to May 2015: 61.7%¹

Growth in Betterment’s code base over the past year: 97%

Number of lines of code added in the past year: 545,287

Betterment’s code base consists of: 43% Java, 42% JavaScript, 8% Ruby, 5% R, 5% miscellaneous

Number of automated tests run after every new feature is added or bug is fixed: 6,757

Total number of employees at Betterment: 94

Percentage of company who are engineers: 40%

Pounds of coffee consumed every week by Betterment staff: 10

Number of Betterment dogs who regularly visit the office: 7

Number of Betterment cats who have visited the office: 0

Percentage of Betterment employees who speak with our customers on the phone: 100%


More from Betterment:

¹Time period of return is the 5 years since Betterment’s inception in May 2010. For a full analysis and additional disclosures, please see: For additional information on this return calculation, and to explore Betterment’s historical performance and to compare portfolios, please see:

Recommended Content

View All Resources
Jon Stein on “How I Built This:” Reflecting on Our Story

Jon Stein on “How I Built This:” Reflecting on Our Story

Jon Stein joins NPR’s Guy Raz for an episode of “How I Built This” to look back at how Betterment started, what mistakes were made, and how they turned into learnings for the robo-advisor we are today.

The History of Betterment: How We Started a Company That Changed an Industry

The History of Betterment: How We Started a Company That Changed an Industry

We launched in 2010. Today, with billions under management and hundreds of thousands of happy customers, Betterment is the largest independent robo-advisor.

Acceptable Reasons for Holding Unused Cash in Smart Saver

Acceptable Reasons for Holding Unused Cash in Smart Saver

When you aren't yet sure when or how to spend or invest your unused cash, we offer Smart Saver, a managed account designed to handle your extra cash.

How would you like to get started?

Your first step toward a smarter investing future starts here.

Create a Betterment account

Go ahead and join the smart, modern way to invest.

See what we can do for you

Tell us a bit about yourself, and we'll show you the benefits of investing with us.

Get a free investing checkup

Help us get a sense of your investing approach and see how you could improve.

Transfer a 401(k) or an IRA

Move an existing retirement account into a Betterment IRA.

Download the mobile app

Enjoy the Betterment experience anywhere on the go.


Search our site

For more information and disclosures about the Betterment Resource Center, click here. | See our contributors.