5 Years of Smarter Investing: The Betterment Index
Since 2010, Betterment has been working to make investing more efficient and delightful. Here’s that story—by the numbers
Date Betterment launched: May 24, 2010
Year Betterment created its first mobile app: 2012
Number of customers using Betterment on May 26, 2015: 90,183
Average length of time it takes to open a checking account at a large bank: 1 to 2 business days
Length of time it takes to open and fund a Betterment account: 5 minutes
Average amount of time a person spends on an iPhone each day: 160 minutes
State with the most Betterment customers: California
Percentage of customers older than 40: 25%
Smallest fractional share Betterment trades for every customer: 1/1,000,000
Average stock allocation across all portfolios held at Betterment: 70%
Cumulative return on a bought-and-held 70% stock portfolio from May 2010 to May 2015: 61.7%¹
Growth in Betterment’s code base over the past year: 97%
Number of lines of code added in the past year: 545,287
Number of automated tests run after every new feature is added or bug is fixed: 6,757
Total number of employees at Betterment: 94
Percentage of company who are engineers: 40%
Pounds of coffee consumed every week by Betterment staff: 10
Number of Betterment dogs who regularly visit the office: 7
Number of Betterment cats who have visited the office: 0
Percentage of Betterment employees who speak with our customers on the phone: 100%
More from Betterment:
- Meet Your Personalized Investment Advisor
- How to Make a Career Switch Into Software Engineering
- Jon Stein: The Best Job in the World
¹Time period of return is the 5 years since Betterment’s inception in May 2010. For a full analysis and additional disclosures, please see: http://www.betterment.com/returns-calculation/.
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