Free for 90 days: Sign up now and get 90 days managed free after your first deposit. See offer details

<title>Dismiss</title>
Betterment's Story

5 Years of Smarter Investing: The Betterment Index

Since 2010, Betterment has been working to make investing more efficient and delightful. Here’s that story—by the numbers

Articles by Betterment Editors

By the Editorial Staff
Betterment Resource Center  |  Published: May 27, 2015

techcrunch disrupt

Date Betterment launched: May 24, 2010

Year Betterment created its first mobile app: 2012

Number of customers using Betterment on May 26, 2015: 90,183

Average length of time it takes to open a checking account at a large bank: 1 to 2 business days

Length of time it takes to open and fund a Betterment account: 5 minutes

Average amount of time a person spends on an iPhone each day: 160 minutes

State with the most Betterment customers: California

Percentage of customers older than 40: 25%

coding at betterment

Smallest  fractional share Betterment trades for every customer: 1/1,000,000

Average stock allocation across all portfolios held at Betterment: 70%

Cumulative return on a bought-and-held 70% stock portfolio from May 2010 to May 2015: 61.7%¹

Growth in Betterment’s code base over the past year: 97%

Number of lines of code added in the past year: 545,287

Betterment’s code base consists of: 43% Java, 42% JavaScript, 8% Ruby, 5% R, 5% miscellaneous

Number of automated tests run after every new feature is added or bug is fixed: 6,757

Total number of employees at Betterment: 94

Percentage of company who are engineers: 40%

Pounds of coffee consumed every week by Betterment staff: 10

Number of Betterment dogs who regularly visit the office: 7

Number of Betterment cats who have visited the office: 0

Percentage of Betterment employees who speak with our customers on the phone: 100%

betterment_fullteam_2015

More from Betterment:

¹Time period of return is the 5 years since Betterment’s inception in May 2010. For a full analysis and additional disclosures, please see: https://www.betterment.com/returns-calculation/. For additional information on this return calculation, and to explore Betterment’s historical performance and to compare portfolios, please see: https://www.betterment.com/resources/investment-strategy/betterment-historical-performance/

Recommended Content

View All Resources
Is Betterment Worth It? Estimating the Added Value of a Robo-Advisor

Is Betterment Worth It? Estimating the Added Value of a Robo-Advisor

Based on our estimation, using Betterment’s retirement recommendations could earn you 35% more after-tax money in retirement compared to investing on your own.

Displaying Performance to Shape Better Investor Behavior

Displaying Performance to Shape Better Investor Behavior

Understanding your accounts’ performance can feel complicated. We’re advancing how we display performance to help answer your questions and make stronger investment decisions.

Investing’s Pain Gap: What You Put Up with To Earn Returns

Investing’s Pain Gap: What You Put Up with To Earn Returns

Markets are frustrating—especially when you look at a year’s worth of returns. Year to year, you can easily experience what we call the pain gap. The key is to not let the pain gap create a behavior gap between your account and market performance.

Explore your first goal

Safety Net

This is a great place to start—an emergency fund for life's unplanned hiccups. A safety net is a conservative portfolio.

Retirement

Whether it's a long way off or just around the corner, we'll help you save for the retirement you deserve.

General Investing

If you want to invest and build wealth over time, then this is the goal for you. This is an excellent goal type for unknown future needs or money you plan to pass to future generations.

Smart Saver

You could earn 20X more than a typical savings account with our low-risk investing account for your extra cash.

<title>Close</title>

Search our site

For more information and disclosures about the Betterment Resource Center, click here. | See our contributors.