Free for 90 days: Sign up now and get 90 days managed free after your first deposit. See offer details

Betterment's Story

5 Years of Smarter Investing: The Betterment Index

Since 2010, Betterment has been working to make investing more efficient and delightful. Here’s that story—by the numbers

Articles by Betterment Editors

By the Editorial Staff
Betterment Resource Center  |  Published: May 27, 2015

techcrunch disrupt

Date Betterment launched: May 24, 2010

Year Betterment created its first mobile app: 2012

Number of customers using Betterment on May 26, 2015: 90,183

Average length of time it takes to open a checking account at a large bank: 1 to 2 business days

Length of time it takes to open and fund a Betterment account: 5 minutes

Average amount of time a person spends on an iPhone each day: 160 minutes

State with the most Betterment customers: California

Percentage of customers older than 40: 25%

coding at betterment

Smallest  fractional share Betterment trades for every customer: 1/1,000,000

Average stock allocation across all portfolios held at Betterment: 70%

Cumulative return on a bought-and-held 70% stock portfolio from May 2010 to May 2015: 61.7%¹

Growth in Betterment’s code base over the past year: 97%

Number of lines of code added in the past year: 545,287

Betterment’s code base consists of: 43% Java, 42% JavaScript, 8% Ruby, 5% R, 5% miscellaneous

Number of automated tests run after every new feature is added or bug is fixed: 6,757

Total number of employees at Betterment: 94

Percentage of company who are engineers: 40%

Pounds of coffee consumed every week by Betterment staff: 10

Number of Betterment dogs who regularly visit the office: 7

Number of Betterment cats who have visited the office: 0

Percentage of Betterment employees who speak with our customers on the phone: 100%


More from Betterment:

¹Time period of return is the 5 years since Betterment’s inception in May 2010. For a full analysis and additional disclosures, please see: For additional information on this return calculation, and to explore Betterment’s historical performance and to compare portfolios, please see:

Recommended Content

View All Resources
How to Roll Over Your 401(k) to Betterment

How to Roll Over Your 401(k) to Betterment

Betterment makes rolling over your 401(k) simple and efficient. Get started online, or with a rollover concierge.

Using Investment Goals at Betterment

Using Investment Goals at Betterment

Goal-based investing. The idea is prized among financial advisors—and our team at Betterment—but to the everyday investor, it’s often difficult to put into practice.

Betterment&#8217;s Model for Financial Advice: An Overview

Betterment’s Model for Financial Advice: An Overview

Achieving your financial goals is only possible if you plan effectively. Saving enough, choosing the right accounts, deciding when you can buy a house or when to retire—all of these are essential decisions even before you build an optimal portfolio.

Explore your first goal

Safety Net

This is a great place to start—an emergency fund for life's unplanned hiccups. A safety net is a conservative portfolio.


Whether it's a long way off or just around the corner, we'll help you save for the retirement you deserve.

General Investing

If you want to invest and build wealth over time, then this is the goal for you. This is an excellent goal type for unknown future needs or money you plan to pass to future generations.

Smart Saver

You could earn 20X more than a typical savings account with our low-risk investing account for your extra cash.

How would you like to get started?

Your first step toward a smarter investing future starts here.

Create a Betterment account

Go ahead and join the smart, modern way to invest.

See what we can do for you

Tell us a bit about yourself, and we'll show you the benefits of investing with us.

Get a free investing checkup

Help us get a sense of your investing approach and see how you could improve.

Transfer a 401(k) or an IRA

Move an existing retirement account into a Betterment IRA.

Download the mobile app

Enjoy the Betterment experience anywhere on the go.


Search our site

For more information and disclosures about the Betterment Resource Center, click here. | See our contributors.