Earn Rewards: Sign up now and earn a special reward after your first deposit. See offer details

Now available: New and improved Socially Responsible Investing portfolios. Learn more

<title>Dismiss</title>

Betterment

Save, invest, retire

GET — On the App Store

View
<title>Dismiss</title>
Loading

The 12 Benefits Of Betterment

From an all-inclusive low-cost portfolio to automatic rebalancing and dividend re-investing, Betterment offers a more efficient way to invest.

Articles by Betterment Editors
By the Editorial Staff Betterment Resource Center Published Dec. 11, 2013
Published Dec. 11, 2013
3 min read
  • Get peace of mind knowing your investments are in an optimized portfolio of low-cost stock and bond ETFs.

  • Automatic rebalancing and dividend re-investing save you time, enhance your performance and minimize your taxes.

Whether you’re looking for the most efficient way to roll over an IRA, or just build wealth, Betterment saves you time and money — and gives you peace of mind — when it comes to investing. We deliver better value compared to other investing services. See for yourself.

The 12 Benefits of Betterment

1. Five-Minute Setup

Set up an account in minutes. There are no funds to pick, or complicated decisions to make. Our all-inclusive portfolio is suitable for every investor with up to $10 million.

2. Betterment Portfolio

Your money is in an optimized diversified portfolio of low-cost stock and bond ETFs that balance risk and reward. The portfolio also has a slight small-cap and value tilt, which has tended to beat the market in the long term.

3. Low Cost, No Hassle

There are no minimums to open an account, and no costs to close one.  We have some of the lowest management costs in the industry, charging between 0.34% and 0.54% based on your balance and auto-deposit settings, including fund expenses. Our automated portfolio management also saves you time—another savings of up to $2,500.

4. Outcome-Based Advice

Build wealth and manage risk based on your time horizon and  initial investment. Our software provides customized asset allocation advice and suggested contributions to get you to your investment goal. You can easily adjust your allocation with a simple slider.

5. Betterment Goals

Divide your funds into multiple investment goals each with its own allocation.View them all in one account with one simple dashboard.

6. Cruise Control

Never worry about rebalancing your account. When cash flows into your account, whether a deposit or dividend, our algorithms do a quick—and smart—rebalance (if needed) to keep your asset allocation perfectly set.

We offer superb live customer service seven days a week. Investment experts are available with one phone call.

7. Smart Dividend Re-investment

Every time your dividends arrive, we don’t just re-invest them blindly or wait until there is enough to buy a full share. Instead our algorithms re-invest every penny where you need to shore up imbalances to make sure you’re on track with your investments.

8. Betterment Tax Inoculation

We minimize your short-term capital gains exposure with our automated system of rebalancing and dividend re-investing. We also plug seamlessly into TurboTax for easy filing.

9. Hands-off Savings

Set up automatic transfers from your checking account on a schedule, so you don’t even have to think about investing money on a regular basis. Behavioral research has shown this is one of the best ways to increase savings.

Start saving

10. Betterment Maximization

Our trading system can swap fractional shares—as small as 1/1,000,000 of a share—which means you never have money sitting on the sidelines and maximize every dollar you have invested.

11. Betterment Access

We have no minimums for withdrawals or deposits and our transaction times are as fast as they get in the industry. That means your money is in the market as long as possible—and ensures rapid liquidity when you need your funds.

12. ‘Apple of Finance’

What the iPod did for music, we’re doing for investing. Our smart, visual interface and apps for iPhone and Android let you easily manage your investment account from anywhere—and make it delightful to use. To boot, we are paperless to save you from statement overload. All your key information is stored in your account—accessible through one dashboard. You can always download a PDF if you want a backup.

Recommended Content

View All Resources

Betterment’s Employee Demographics And Our Commitments To Doing Better

We share details on the makeup of Betterment’s employees, our initiatives for diversity and inclusion, and how we’re encouraging progress within the fintech community.

Can You Be Creative In A Regulated Industry?

Regulated industries turn out plenty of bad and boring creative. But it doesn’t have to be that way. Here’s how we think about creativity.

Investing’s Pain Gap: What You Put Up With To Earn Returns

Markets are frustrating—especially when you look at a year’s worth of returns. Year to year, you can easily experience what we call the pain gap. The key is to not let the pain gap create a behavior gap between your account and market performance.

How would you like to get started?

Manage spending with Checking

Checking with a Visa® debit card for your daily spending.

Save cash and earn interest

Grow your cash savings for general use for upcoming expenses.

Invest for a long-term goal

Build wealth or plan for your next big purchase.

Invest for retirement

Set up traditional, Roth, or SEP IRAs to save for the golden years.

See details and disclosure for Betterment's articles and FAQs.