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With $135 million in AUM, Betterment Lures Two Key Hires Away from Traditional Finance

Article by Erin Griffith

Betterment has easily available customer service — every one of its full-time employees, including the CEO, spends time talking to customers — but says that in general they’ve found people would rather avoid the hassle of a phone call. The platform was smooth enough that it inspired me to roll over two IRAs — both of which had been sitting in cash in a Schwab account for years — and finally become active with my retirement investing. It required no phone calls or paperwork (beyond depositing a check).

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This article originally published April 30th, 2013 on PandoDaily.