Why women tend to outperform men when investing
By Kara Murphy
Another key to building money over the long-term is not to lose it. Women, perhaps because of that lower general level of confidence, tend to be more risk-aware according to customer data from Betterment. As a result, Betterment’s data found women invest in less-risky assets and make fewer changes to their strategy. Consequently, women’s portfolios may lag in an up market, but they may lose much less in a down market.