When a Crash Comes, Will Robos’ Clients Run?

By Danielle Andrus

That appears to have been the case at Betterment. According to Arielle Sobel, a spokeswoman for the robo-advisor, “our customers behaved incredibly well,” with less than 2% changing their asset allocation.

The platform experienced very large onetime deposits from customers, saw a “strong increase” in signups and had a “record week for tax-loss harvesting, which helps our customers when the market drops.”

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This article originally published September 3rd, 2015 on ThinkAdvisor.