What Betterment Is Telling ETF Investors Shaken By Volatility
By Aparna Narayanan
Ater five years in the business, robo-advisor Betterment thinks it has a handle on what stresses out ETF investors and what works in de-stressing them.
This year, evidence of the stress came early. Fewer customers logged into Betterment’s portal in January — a fairly typical reaction when markets are more volatile. Among those that did, the automated-investing platform saw marginally increased activity.