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Uber calls on Betterment to create a virtual employee benefit for its 1099 drivers

Betterment Holdings Inc. will provide Uber drivers with free individual retirement accounts for a year — on their Uber mobile apps, naturally — in a deal announced this morning.

The arrangement comes as Uber Technologies Inc. faces a significant strategic obstacle — the discontent of its legion of 1099 contractors who keep the company on the road.

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This article originally published August 24th, 2016 on RIABiz.