Uber and Betterment join forces to provide IRAs
By Alicia H. Munnell
Betterment pioneered the business of offering inexpensive investment advice using algorithms to allocate assets. That is, it uses answers to various questions that gauge risk tolerance to assign customers to various baskets of low-cost exchange-traded funds. The deal with Uber gives Betterment direct access to tens of thousands more customers to add to its current base of about 80,000.