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Top 10 New York City Startups to Watch in 2017

By Zoe Henry

This automated investment manager, or “robo-adviser,” aims to provide a simpler, more efficient platform for customers looking to increase their wealth. The company, which charges a lower-than-average management fee of between 25 and 35 basis points, has grown its assets under management to an impressive $7 billion in eight years, launching related offerings like Betterment Institutional (a platform for human financial advisers) as well as Betterment for Business, a tool that helps companies set up and manage a 401(k) program.

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This article originally published January 25th, 2017 on Inc.