There’s More ‘Robo’ Financial Advice on the Way
By Liz Moyer
Schwab is trying to stake a claim where startups like Wealthfront and Betterment have been making inroads: millennial investors who favor mobile technology and automated investing.
Last year Betterment, which is based in New York, introduced its own institutional division, and it now makes its automated ETF portfolios and technology available to some 125 adviser firms on its fledgling network. It also has an agreement with Fidelity Investments, which refers Betterment’s technology to its own network of advisers.