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Yahoo! Finance

The software that wants to ‘eat’ do-it-yourself investing

By Michael Santoli

Software designed to deliver individually tailored recommendations: It powers your Facebook app, your FitBit band and, increasingly, your finances.

The young, fast-growing firms built around online asset-allocation engines are typically portrayed as occupying a niche, providing a digital alternative to traditional investment services for young and plugged-in investor

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This article originally published July 31st, 2015 on Yahoo! Finance.