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New York Business Journal

The sky is not falling: Robo-advisor says ‘Black Monday’ was business as usual

By Michael del Castillo

Global stock markets suffered their toughest day in years after China’s “Black Monday” triggered multiple market sell-offs. But at one New York financial technology startup with a different kind of customer, yesterday was business as usual.

“It’s sort of odd, but if I didn’t know, if I was just looking at customer statistics, I wouldn’t have known that anything was going on,” said Dan Egan, director of behavioral finance and investing at Betterment, a “robo-adviser” targeted mostly at do-it-yourself investors, not those conducting business at traditional firms.

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This article originally published August 25th, 2015 on New York Business Journal

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