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The Apple of Finance

This Startup Captured $200 Million of People’s Savings by Turning Financial Advice into an Algorithm

Article by Christopher Mims

Imagine if poring over your finances were as easy as using your favorite app, or smartphone—or any of today’s crisply designed technologies that make life easier, smarter and more efficient.

Such is the task of Betterment CEO Jon Stein, who believes the financial services industry is actually making life more complicated, and could use a dose of disruption.

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This article originally published June 4th, 2013 on Quartz.