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The Washington Post

Tech companies hope investors will trust ‘robo-advisers’ over human ones

By Mohana Ravindranath

About two years ago, 29-year-old Samuel Dalsimer opened his first personal investment account.

The New York-based public relations manager initially considered traditional investment management services such as ING and Allied Bank, where he would have sought counsel from professional financial advisers. But many of his friends were using software applications — often called “robo-advisers” — designed to provide automated financial guidance.

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This article originally published September 14th, 2014 on The Washington Post

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