The Washington Post
Tech companies hope investors will trust ‘robo-advisers’ over human ones
By Mohana Ravindranath
About two years ago, 29-year-old Samuel Dalsimer opened his first personal investment account.
The New York-based public relations manager initially considered traditional investment management services such as ING and Allied Bank, where he would have sought counsel from professional financial advisers. But many of his friends were using software applications — often called “robo-advisers” — designed to provide automated financial guidance.