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WSJ

Taking Stock of Automated Financial Advisers

By Liz Moyer

Online Services, Such as Betterment, Charge Far Less Than Traditional Brokerages

The Internet has threatened the livelihood of travel agents, video-store clerks and mail carriers. Now high-tech startups are aiming to put another profession on the endangered list: financial adviser. A new breed of online advisers is using computer models available on their websites to tailor portfolios of inexpensive exchange-traded funds for individual investors and offering to manage those investments automatically.

Read the Original Article

This article originally published August 8th, 2014 on WSJ

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