Taking Stock of Automated Financial Advisers
By Liz Moyer
Online Services, Such as Betterment, Charge Far Less Than Traditional Brokerages
The Internet has threatened the livelihood of travel agents, video-store clerks and mail carriers. Now high-tech startups are aiming to put another profession on the endangered list: financial adviser. A new breed of online advisers is using computer models available on their websites to tailor portfolios of inexpensive exchange-traded funds for individual investors and offering to manage those investments automatically.