This Startup Wants to Be a ‘Self-Driving Car’ for Your Money

By Jeremy Quittner

The typical consumer faces a dizzying array of choices when planning for retirement: Do they do it through 401(k)s and IRAs? Stocks, bonds or ETFs? To Roth or not to Roth?

Banking consultant Jon Stein knew there had to be a better way. In 2008, he launched Betterment, an online “robo-adviser” that uses algorithms to help customers construct and manage their portfolios at a fraction of the cost of a human financial expert.

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This article originally published September 23rd, 2016 on Fortune.