This Startup Wants to Be a ‘Self-Driving Car’ for Your Money
By Jeremy Quittner
The typical consumer faces a dizzying array of choices when planning for retirement: Do they do it through 401(k)s and IRAs? Stocks, bonds or ETFs? To Roth or not to Roth?
Banking consultant Jon Stein knew there had to be a better way. In 2008, he launched Betterment, an online “robo-adviser” that uses algorithms to help customers construct and manage their portfolios at a fraction of the cost of a human financial expert.