Spotlight hits technology platforms as U.S. mulls fiduciary standard
By Emmanuel O’Laoye
Another tech company that could benefit from the fiduciary issue is the New York startup Betterment. It has no relationship with fund companies and it doesn’t receive fees or commissions on products, averting the potential for conflicts, says Joe Ziemer, the company’s spokesman.
“We choose the best ETF’s for our customers, regardless of who makes them. We do not charge for trades or sell order flow,” he said.