Silicon Valley Meets Wall Street

 

Article by Erika Fry

Another breed of online tool aims to make the services of a financial adviser accessible to those who can’t afford one, and obsolete for those who can. Betterment is the simplest and cheapest of these outfits: You put your money in and answer a few questions about financial goals, and Betterment’s software handles the rest (including periodic rebalancing).

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This article originally published February 28th, 2013 on CNNMoney/ Fortune Magazine.