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Robos using tax alpha to distinguish themselves

By Darla Mercado

Alpha in the form of tax savings is the latest marketing strategy for “robo” advisers to distinguish themselves among an increasingly crowded field.

Betterment, a provider of automated investment services, last Thursday launched its Tax Impact Preview feature, which shows clients the tax impact they may face for withdrawals or changes to their asset allocation prior to making the transaction.

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This article originally published November 3rd, 2014 on InvestmentNews.