Why Robo Advisors Might Need Human Help After All

By Alex Eule

Seven years ago, Betterment ushered in a wave of software-driven investing designed to serve investors in a cheaper, faster, and conflict-free way.

In the years since, so-called robo advisors have flourished. Legacy firms like Fidelity, Charles Schwab, and Ameritrade have launched their own robo platforms. Blackrock has bought one. Meanwhile, Betterment, the leading independent player, has amassed $7.3 billion in assets across 226,000 customers. That’s up from $3 billion and 118,000 customers a year ago.

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This article originally published January 31st, 2017 on Barron's.