Limited time offer: Sign up today and get up to 1 year managed free. See details

Get your next rollover managed free in 2018. Learn how to enroll

CNBC

Robo advisor Betterment works with Fidelity in RIA push

By Lawrence Delevinge

If you can’t beat the robots, join them.

That’s what Betterment—the ultra-low cost, computer-driven personal portfolio service—hopes financial professionals will do with its new institutionally focused “robo-advisor” offering. Launched Wednesday, Betterment Institutional lets registered investment advisors, or RIAs, use a product that is seen by some as a threat to their relatively expensive and outdated money-management services.

Read the Original Article

This article originally published October 15th, 2014 on CNBC.