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CNBC

Robo advisor Betterment works with Fidelity in RIA push

By Lawrence Delevinge

If you can’t beat the robots, join them.

That’s what Betterment—the ultra-low cost, computer-driven personal portfolio service—hopes financial professionals will do with its new institutionally focused “robo-advisor” offering. Launched Wednesday, Betterment Institutional lets registered investment advisors, or RIAs, use a product that is seen by some as a threat to their relatively expensive and outdated money-management services.

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This article originally published October 15th, 2014 on CNBC