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“Robo-advisor” Betterment raises $100 million

By Erin Griffith

It’s not a unicorn deal, on purpose.

Betterment, a digital investment startup based in New York, has raised $100 million in a Series E round venture funding led by Kinnevik, a Swedish investment firm. The firm previously raised $105 million in funding; existing investors Bessemer Venture Partners, Anthemis Group, Menlo Ventures, and Francisco Partners participated.

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This article originally published March 29th, 2016 on Fortune