Ready for the Robo-401(k)?
BY Mark Henricks
Betterment CEO Joe Stein says the New York-based company decided to enter the $5.5 trillion defined contribution retirement plan market, because it couldn’t find a good platform for its employees. “After five months of a painful process and a really unsatisfactory client experience and a very expensive end result, we found ourselves scratching our heads and saying, ‘How can the industry be so far behind the times?’” Stein said. “It spurred us to action.”