New York Business Journal

New York City ‘robo-advisor’ takes on $10M high net worth individuals

BY Michael del Castillo

So-called “robo-advisors” make investing services that have traditionally only been affordable to the rich accessible to everyday citizens, by turning the service into software.
So when I saw today that the founder and CEO of New York City-based a Betterment, Jon Stein, had published a blog post on how robo-advisors could be used to invest $10 million, it caught my attention.

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