Jon Stein — Robo Pioneer: The 2017 IA 25

By Danielle Andrus

If imitation is the sincerest form of flattery, the increasingly crowded field of robo-advisors should make Jon Stein and company pretty confident.

“We’ve always known that if we were successful, we would have lots of competition,” Betterment’s CEO and co-founder said. “We’re changing the entire industry. We’re transforming the old way of investing into a new way that’s more customer-aligned.”

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This article originally published May 23rd, 2017 on ThinkAdvisor.