Jon Stein, CEO of Betterment: ‘We Made Investing Easy and Delightful’

Customer acquisition costs are top-of-mind for every business, but even more so for startups, where the speed and cost of growing a user base can be the deciding factor in whether they live or die.

When asked about cost of customer acquisition by moderator Julie Verhage of Bloomberg on stage at the CB Insights Future of Fintech Conference, Betterment CEO Jon Stein had this to say:

“If the acquisition costs were as high as some of these reports say, we wouldn’t have any money left.”

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This article originally published July 6th, 2016 on CB Insights.