Jon Stein: Automation Avant Garde — The 2016 IA 25
By Danielle Andrus
Betterment’s had a heck of a year. With the launch of Betterment for Business, its robo-401(k), and Betterment Institutional, a digital platform to aid advisors, it’s grown the number of customers it serves from 50,000 in January 2015 to 150,000 as of mid-April 2016, while assets have grown from just over $1 billion to over $4 billion.
CEO and co-founder Jon Stein started in the financial services industry at First Manhattan Consulting Group. “In my years working with banks and brokers,” he saw “they were building products, not really building advisory services,” he said.