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Business Insider

INTRODUCING: The 10 people transforming investing

By Marley Jay, Akin Oyedele, and Joe Ciolli

Jon Stein founded the robo-advisor Betterment because he thought humans needed help saving money for the long term. In his mind, financial institutions offered too many conflicts of interest and snap judgments and not enough objective assistance.

Humans are “not rational — we’re impulsive,” Stein told Business Insider. “We’re not well evolved to think about things like retirement or even next year.”

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This article originally published April 15th, 2019 on Business Insider


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