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If you want to invest smarter, invest like a woman

By Shelly Banjo

There is a big body of academic research, mostly based on surveys and studies, indicating that women are better than men at investing because they are more patient, make fewer off-the-cuff decisions, and exhibit more self-control.

Here’s some proof that the theory holds true in real life as well.

It comes from Betterment, a financial advisory firm that uses computer algorithms to help people automate their investments. Using data from its own customer base, the company found that female customers were more likely to stay the course and keep a long-term mindset than their male counterparts.

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This article originally published May 27th, 2015 on Quartz.