Humans Are Coming for the Robots’ Jobs at Betterment
By Julie Verhage
The largest independent robo-adviser is adding human advice to the automated technology it’s championed for years.
Betterment LLC will begin offering recommendations from certified financial planners and other experts alongside its computer-driven service, which aims to build investment portfolios for a fraction of the fees charged by traditional brokers. The human touch will cost 50 basis points of clients’ assets for a “premium” plan allowing unlimited advice from financial planners, roughly double the charge for the company’s digital service, depending on the account size.Read the Original Article
This article originally published January 31st, 2017 on Bloomberg