Humans Are Coming for the Robots’ Jobs at Betterment
By Julie Verhage
The largest independent robo-adviser is adding human advice to the automated technology it’s championed for years.
Betterment LLC will begin offering recommendations from certified financial planners and other experts alongside its computer-driven service, which aims to build investment portfolios for a fraction of the fees charged by traditional brokers. The human touch will cost 50 basis points of clients’ assets for a “premium” plan allowing unlimited advice from financial planners, roughly double the charge for the company’s digital service, depending on the account size.