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Barron's

How the Financial Crisis Still Affects Investors

By Avi Salzman

For many Americans, the market’s gains simply haven’t registered on an emotional level. Of the 2,000 people who recently took a survey commissioned by robo-advisory firm Betterment, 48% thought the stock market had not gone up at all in the past 10 years, while 18% actually said it had gone down.

“People who aren’t saving and investing don’t know that they just missed out on 200% returns over the past decade,” says Dan Egan, the director of behavioral finance at Betterment. “They’re probably going to continue to not save and invest in the future.”

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This article originally published September 7th, 2018 on Barron's

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