How digital are we really? A look at parallel market places and what they are doing better…?
By Noam Stiekema
During a considerable amount of wandering around New York City recently, FinanceFeeds came across quite a few advertisements for various online trading entities. Interestingly enough most of these adverts were actually mounted on the roofs of taxi cabs.
A few prominent names were present, but one that really enticed further investigation was Betterment. From memory, the advertisement was as simple as “Betterment. Investing made better” or similar. FinanceFeeds executive Noam Stiekema decided to find out more.