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Business Insider

This is the future of financial advice

By Frank Chaparro

Betterment, a firm many consider the poster child of robo-advice, has recently responded to this desire for human help. On January 31 the firm announced new hybrid services that pairs human help with their computerized financial advice. Alex Benke, Vice President of Financial Advice and Investing at Betterment, told Business Insider that the financial services space is changing and this move was a response client preferences.

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This article originally published February 16th, 2017 on Business Insider


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