Founders at Fail
Jon and Eli break down what it took to launch Betterment in the middle of the century’s largest financial crisis.
- Nobody likes planning for the worst, but it proved critical to have a game plan in place if a co-founder ever left. When the time came, the transition went smoothly as a result.
- As a first time founder, whatever your timeline for product development is quadruple it.
- Tell investors what you want: how much you’re raising and how you’ll spend it. Without a game plan, initial inbound interest stalls.
- When hiring outside counsel, press for specifics: what is their access deal flow? What terms makes sense for a company at your stage?
- Establish a customer acquisition strategy because you’re not going to have a Techcrunch article every few months.
- Begin recruiting before you need to: it takes 3 months to hire a good candidate.
- Interview advice: people have to really want to build a company, not just work at one.
- Finding office space: biggest lie is square footage in commercial spaces, bring a measuring tape.
- Recruiting: in an interview investigate both behavioral and fit aspects of each candidate: why this specific company and why this role?
- Select benefits to suit your employee’s needs: young people tend to go to the Dr. sparingly so high deductibles can be effective.