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InvestmentNews

Fintech isn’t just for kids

By Ryan Neal

Even Betterment, often pegged as a paragon of millennial-focused fintech, offers retirement income portfolios and automated withdrawals for older investors. According to vice president of communications, Joe Ziemer, 30% of Betterment’s business comes from customers above age 50.

“At the end of the day, there’s certainly a desire for a better user experience and automated tools that should just apply to everybody,” Mr. Ziemer said. “The older demographic doesn’t get enough credit for their use of technology.”

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This article originally published January 17th, 2019 on InvestmentNews

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