The Fintech 50: The Complete List 2016
By Samantha Sharf
Robo-advisor manages ETF portfolios designed to fit investor’s goals and risk tolerance, for a sliding fee, usually 0.25% of assets a year. Recently launched managed 401(k) product.
Bona fides: Largest independent robo-advisor, managing $6 billion for 200,000 customers
Founder & CEO: Jon Stein, 37, Columbia MBA and former bank consultant
Funding: $205 million from Bessemer Venture Partners, Citi Ventures, Northwestern Mutual and others
Threat to: Traditional financial advisors, other robos