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The Fintech 50: The Complete List 2016

By Samantha Sharf

Robo-advisor manages ETF portfolios designed to fit investor’s goals and risk tolerance, for a sliding fee, usually 0.25% of assets a year. Recently launched managed 401(k) product.

Bona fides: Largest independent robo-advisor, managing $6 billion for 200,000 customers

Founder & CEO: Jon Stein, 37, Columbia MBA and former bank consultant

Funding: $205 million from Bessemer Venture Partners, Citi Ventures, Northwestern Mutual and others

Threat to: Traditional financial advisors, other robos

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This article originally published November 7th, 2016 on Forbes