Financial robo-advisors are finding that a little human touch goes a long way
By John Detrixhe
That’s the thinking at Betterment, a pioneering “robo-advisor” that’s injecting more of a human touch into its app. It still offers automated portfolio management, but now anyone who has signed up for an account can send text messages to human advisors and get a response in about 24 hours. Its staff can give suggestions on things like how to save to buy a house or which type of account to set up.