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Do Women Really Need Financial Advice For Women?

By Kerry Hannon

“When it comes to financial advice, we’ve found that women want the same things as men: great service and customized advice focused on their needs and goals. While advice should be tailored for gender due to factors such as life expectancy, the way customers are treated and the way advice is given should be the same — regardless of gender.

Like all of us, women want an adviser who they can trust, who will do what’s in their best interest. They want someone who knows what they’re talking about and charges a fair price.”

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This article originally published July 19th, 2018 on Forbes