Do ‘Robo Advisers’ Sell a Product or a Service?
By Karen Damato
Do technology-based “robo advisers” primarily offer souped-up investment products or services that can include calming nerves and motivating people to save more money?
The product/service continuum is one way to think about the new wave of offerings and what they will mean for consumers and the financial-services landscape. The answer can vary from one robo firm to another, as well as in the perceptions and needs of different users.Read the Original Article
This article originally published June 18th, 2015 on WSJ