Digital financial whiz may help navigate the financial markets
By Liz Harrison
The industry’s growing so much, one survey shows 11 leading digital advisors now manage $21-billion.
“Our customers come to us and they tell us about their goals and then based on those goals, which could be down payment on a house or I’m saving for retirement. We create portfolios for them and then manage their money in the most intelligent way over time to minimize taxes, minimize expenses, and optimize for the best returns,” said Jon Stein, founder of Betterment.
Robo Advisor Betterment said its customers’ range from 18 to 92-years-old.