Consumer Reports names Betterment in top five for customer service with USAA, Schwab, Vanguard and T. Rowe Price
By Lisa Shidler
In its September 2015 issue, Consumer Reports names five firms as tops in “brokerage” customer service. Four of the firms are unsurprising winners — Charles Schwab & Co., T Rowe Price, USAA and Vanguard Group
But as if the Yonkers, N.Y.-based publication were self-conscious about its predictability in choosing brand names that are associated with happy customers, it also chose a company — Betterment Inc. — that we presume has human customer service as an afterthought.