Consumer Reports names Betterment in top five for customer service with USAA, Schwab, Vanguard and T. Rowe Price

By Lisa Shidler

In its September 2015 issue, Consumer Reports names five firms as tops in “brokerage” customer service. Four of the firms are unsurprising winners — Charles Schwab & Co., T Rowe Price, USAA and Vanguard Group

But as if the Yonkers, N.Y.-based publication were self-conscious about its predictability in choosing brand names that are associated with happy customers, it also chose a company — Betterment Inc. — that we presume has human customer service as an afterthought.

This article originally published August 14th, 2015 on RIA Biz