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Financial Planning

Can Robinhood survive zero-commission trades?

By Sean Allocca

“We’ve certainly seen the rise of customer-centric fintech companies push the industry in a more client-friendly direction, part of that is lower fees,” says Adam Grealish, director of investing at Betterment. The winners could be fintechs that best leverage technology to achieve lower operating costs — and pass those savings onto customers.

“It’s forced incumbents to follow suit,” Grealish says.

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This article originally published October 9th, 2019 on Financial Planning