Free for 90 days: Sign up now and get 90 days managed free after your first deposit. See offer details


Brokers and Advisers Fight For Millennials’ Money

By Jonathan Chew

For millennials, accustomed to apps and websites that work easily and intuitively, an investing platform’s design can be a deal breaker. That’s creating opportunities for young, programming-savvy entrepreneurs who are as passionate about typefaces and algorithms as they are about managing assets. Jon Stein, the 36-year-old CEO of robo-advising brokerage Betterment, spent the first five years of his career as a consultant to bankers and brokers, coming away with a self-described “disdain” for a Wall Street model that, he felt, “was making money and acquiring customers but not paying attention to them.” Poorly designed trading platforms, he says, were part of that neglect.

Read the Original Article

This article originally published December 16th, 2015 on Fortune


Search our site